I love Liz’s products and her story about her pilgramage to the place she wanted to be. Liz Healy-Kay explains her passion and inspiration for I Walk the Vine. Read about her guiding principle and pet peeves.
Following My Passion!
Name: Liz Healy-Kay
Creator/Owner of I Walk the Vine, LLC an apparel and gift line for wine enthusiasts, with national placement in over 50 wineries throughout Oregon, WA, CA, Napa, Sonoma and Texas.
Inspiration for I Walk the Vine:
I started this line from my own frustration of never finding hip, stylish wine tees when in winery gift shops – you don’t have to wear rhinestones to declare your love for wine!
Over 20 years experience in diverse marketing & management roles, primarily in the recording industry. I launched “I Walk the Vine” three years ago.
Education: BA in Political Science, Stockton State, Pomona, NJ
Residence: Portland, OR
Following Your Passion:
Great ideas can come simply from your gut especially if you are bringing to market something different. Products that “wink” and make people smile set a great foundation for enthusiasm. I knew nothing about developing a gift or t-shirt line, running a full commerce website or selling to the wine industry. I had always worked in a tough, competitive, creative industry where you only survived by being special – that translates in whatever you do.
Best way to keep competitive:
Keep it fresh with new designs & products; find ways to communicate & engage with your fan base
Always be moving forward & improving – complacency will never grow your business
Yardstick of success: Continued growth in tough economic times.
Best business decision: Trade-marking “I Walk The Vine”
Toughest business decision: Investing in outside consultants to help me grow
Mentors: Entrepreneurs & risk takers
Word that best describes you: Dedicated
Like best about the job: Autonomy
Like least about the job: Uncertainty
Pet peeves: Bad design and cheap t-shirts
Most important lesson learned: Tap your smart friends for business advice
Most respected competitor: I love the story and the massive success of Johnny Cupcakes t-shirts – not a competitor by any stretch but a product & entrepreneur I respect.
Greatest passions: Wine and cooking for people I love
Favorite wine: Buttery Chardonnays and big reds – bring on the Jam!
First choice for a new career: Launch another great idea!
Favorite quote: “When someone shows you who they are, believe them” – Dr Maya Angelou
Most influential book: The Color of Water
Favorite cause: Big Brothers, Big Sisters – I am a mentor to 8-year old “little sister” Promise
Favorite movie: Pulp Fiction
Favorite music/musician: Johnny Cash, of course! All great singer-songwriters
Most treasured possession: My wedding ring
Favorite food: fresh, local, simple with really good olive oil & herbs
Favorite vacation spot: Equally Mexico & Hawaii
Favorite way to spend free time: Cooking
Posted by Passaggio Wines